A lot of businesses underestimate the power of a brand. The main reason is they usually confuse brand with visual identity, look&feel or even just a logo. Fortunately for companies, a brand is much more than just visuals. A brand is, together with a good product, the most valuable asset a company can have.
With Typeform’s growth story as an example, Alex will share achievements and failures, so you get first-hand insight on how defining a brand will have a positive impact on scaling your business.