Jaimy Nijnens is an entrepreneur and a circular economist at YSE. He embraces new circular initiatives and technologies and feels there should be space for problem-solving ideas. Currently, he works with Philips on the role of digitization in achieving sustainability goals and generating circular revenue. Jaimy is passionate about the impact of AI and IoT on resource efficiency and waste minimization. He has encountered challenges and opportunities for these technologies to contribute to circular business models in multiple industries.